Ben founded Shopwave following the acquisition of his first startup, VouChaCha. VouChaCha managed multi-channel coupon distribution and redemption for many of the UK’s top 200 retailers. VouChaCha was acquired as part of Markcomedia in a deal worth £55 million by Monitise PLC. Prior to VouChaCha Ben managed Innovation, R&D; at Lloyds Banking Group. In addition to strategy and mobile technology roles within the financial services sector Ben was also part of the Business Development team at Affiliate Window.