Sasha is a Principal at Felix Capital, a venture capital firm for the creative class, operating at the intersection of technology and creativity. At Felix, Sasha focuses on investments in digital lifestyle, investing in brands and related enabling technologies across Europe and the US.
Over the past few years she has been involved with three successful technology start-ups in the UK and Brazil. Most recently she was Head of Business Intelligence and Strategy at Lyst, global online fashion marketplace based in London. Prior to Lyst, she was VP of Finance and Business Intelligence at VivaReal, leading online real estate marketplace in Brazil. She started her start-up journey at Dafiti, largest fashion ecommerce player in Latin America.
Prior to becoming involved in start-ups, Sasha was an investor at TA Associates, covering consumer and retail companies in Europe. She started her career as a part of private equity coverage team at Lehman Brothers in London.
A graduate of Harvard Business School and Middlebury College, Sasha is fluent in English, Ukrainian, Russian, Portuguese and German.