Michel De Wachter (born 1981) founded Appiness in cooperation with Jonas De Cooman in 2015.
Today he functions as co-CEO and COO of the company and operates out of London. Together with his co-founder Jonas, he transformed an idea into a company with more than 20 FTEs developing state of the art technology. Launched in Belgium just 1 year ago, the Spott platform makes any video content interactive and shoppable. With 135.000 users, partnerships with all national broadcasters, 7 million product views per month and a total basket value of 6 million euros, the platform is ready to be launched in the rest of the world. On a monthly basis, Spott is making 15.000 minutes of content interactive and shoppable for OTT, apps and set top boxes.
Today, Appiness has offices in Aalst, London, Seoul, Rio De Janeiro and Sao Paulo. The company received a Sprockit Startup Award on NAB Las Vegas’16, won the Global New Venture Challenge’16, won the Media Honeypot’17, was one of 8 companies selected for the Microsoft Accelerator in London and is one of the 20 companies out of 2.500 pre-selected in the K-Start Accelerator in South Korea.