Introduction to Catalonia Trade and Investment

What is Catalonia planning to do in order to consolidate its position as one of Europe’s leading investment destinations?

One of the most noteworthy elements is the understanding between the Catalan administration and its business community to head the fourth industrial revolution in Southern Europe, taking advantage of its well-established industrial tradition and powerful, expanding ICT sector. Many major firms are aware of this and invest here also attracted by the diversity and competitiveness found in the Catalan economy, as well as its privileged strategic location. Thanks to these aspects, The Financial Times sees Catalonia as the best Southern European Region of the Future in its latest report on the most attractive European locations for future investments.

What recent examples of major investments are there, along these lines?

We can see significant examples from companies such as HP, Amazon and Thunder Power. They are leading companies in their sectors that have opted for investing and expanding in Catalonia. And they are not alone. At present over 7,000 multinationals operate out of Catalonia. They value its diverse and competitive economy, its excellent transport links with the rest of the world and its capacity to attract talent and investment.

HP, Amazon and Thunder Power stand out in growing sectors found today in Catalonia with implications for Industry 4.0, in areas such as logistics, 3D printing and connected vehicles.

  • Logistics: Amazon has opted for Catalonia as its strategic hub in the logistics sector in Europe. This can be seen in the five major investments which the North American company has announced over the last year and the fact that they will use Catalonia as their entrance point into Europe. Furthermore, the Chinese company Hutchison, opened in 2012 the Barcelona Europe South Terminal (BEST) in the Port de Barcelona, the only semi-automated container terminal in the Mediterranean. The excellent infrastructures and its connectivity boosts the logistics sector in Catalonia, which englobes 38,800 companies and employs 186,500 people. Catalonia dedicates up to 6 million square metres to logistics activity, a figure that represents 23.8% of the entire Spanish ground area dedicated to logistics.
  • 3D: HP is one of the multinationals with the strongest presence in Catalonia. It came to Catalonia in 1985 and currently it has a team of 1,800 highly qualified professionals. It is the worldwide headquarters for 3D and Large Format printing businesses and a global point of reference in these fields. HP is one of the promoters of the Global 3D Printing Hub, a new platform that aims to become a world-class point of reference in the 3D printing technology from an industrial standpoint. This hub will host innovation and R&D activity, pe3rform certifications of new materials and will act as a showroom featuring products and solutions
  • Connected Car: The international technology group Thunder Power, specialised in the sector of electric vehicles and with its headquarters in Hong Kong, announced last March the opening of a new R&D centre in Catalonia, meaning that the region will become a pioneer testing ground in Europe in the field of autonomous and connected vehicles. The project Catalonia Living Lab will allow manufacturers of both vehicles and parts to perform tests and validations of this technology on roads, circuits and in cities within Catalonia.

Catalonia Trade & Investment is the public agency of Catalan Government that works to attract foreign direct investment to Barcelona and Catalonia. It helps international companies interested in investing in Catalonia and Barcelona with qualified support, insight and advice. Catalonia T&I offers specialised one-stop-shop services to international investors and corporations, attracting foreign direct investment to Barcelona and Catalonia. They will be exhibiting at the Global Expansion Summit in 2017. Request a meeting today.

 

Harnessing the Cloud for your Global Expansion Strategy

By James Kretchmar, CTO EMEA & APJ, Akamai Technologies

For a business looking to expand globally, the cloud holds great promise. Before the cloud, global expansion was dependent upon significant considerations around the local deployment of server and network infrastructure, including costs of installation, on-going maintenance, scalability, fault tolerance and environmental factors, not to mention the impact on time-to-market. Today, the cloud promises instant global access to already-deployed remote resources, on-demand. However this simple view overlooks certain practical necessities. The business reality often demands services to behave as if they're local even when the infrastructure is remote, in particular when it comes to performance and security.

Users expect applications to be responsive and fast, and fast means local. Industry studies have shown that adding just a hundred milliseconds of latency between a user and the application server will adversely affect end-user experience and behavior, leading to low adoption rates, abandonment of the application and, in the case of e-commerce, a drop in conversion rates. The important question then becomes: How close is your cloud infrastructure to your end-users? If a global set of end-users are relying on a handful of locations for cloud infrastructure then many users will have a measurably bad experience. Overcoming this difficulty is key to a successful cloud-based expansion strategy.

Security in the cloud brings its own challenges. Data must be protected from theft, cloud services must be secured against compromise from software vulnerabilities and protected from the massively distributed denial of service attacks that have become more and more prevalent. Without these protections in place the promise of reliability and high availability will fall short of expectations.

A critical component to addressing these concerns in a cloud strategy is to employ a highly distributed cloud infrastucture, with servers located physically and topologically near all end-users around the globe.

This brings the best of both worlds. Servers close to end-users means greatly improved application performance, and a highly distributed platform is resilient to attack, capable of blocking malicious requests and absorbing large floods of traffic before they become a bottleneck. This allows an expanding business to globally meet the requirements for being local, while still bringing the simplicity, cost effectiveness and scalability promised by the cloud.

James Kretchmar will be speaking at the Global Expansion Summit in 2017. Request a meeting here.

Top Ten HR Trends For 2017

By Arden Ng, CEO, Blueback Global

HR trends and methodology underwent some shifts globally, over the past few years. Due to cultural, social, demography, geo-political, economic factors and rapid advancements in technology, the workforce today has been reshaped significantly. This, in turn, influenced HR trends now and into the immediate future.

Here are some of the key emerging HR trends that we are seeing:

Outsourcing of HR Functions

The outsourcing of many HR functions is a rising trend. Businesses outsource their HR functions to enable a better focus on their respective core businesses and operational activities. Besides, third-HR services providers specialize and provide better expertise and can leverage their experience working with a wide range of clients. This can elevate the quality of the company’s HR function, e.g., recruitment processes and management of employees’ performance and retention.

Performance Feedback System

The traditional annual performance review system is also facing changes. Now, it is gradually being replaced by alternative approaches, such as having more frequent and timely feedback and a 360-degree feedback process. Companies are customizing their performance review system to align with the culture and business model, so that the most effective evaluation system can be implemented.

More Millennials in the Workforce

The advent of the “start-up” phenomenon has upended the traditional work model. Just a few decades ago, a company with the C-suite composed of twenty something year olds is not at all common. Today, a new generation of millennials is about to join the workforce at all levels of an organization, right up to the executive ranks. The millennials have different aspirations, values, and expectations, especially when it comes to work-life balance. Reasonable compensation, work satisfaction, work-life balance, innovative culture, and a challenging job scope are among the set of important factors that make up the “right balance” for millennials.

Professional Development and Learning

Businesses continue to invest more in their human resources, such as continuing professional development and training. More and more companies are now providing a better learning environment for their employees where they can enhance their skills and expertise. This leads to better performance and better results generally.

Encourage a Better Work/Life Balance and a Friendlier Workplace Environment

One of the emerging HR trends of 2017 is taking into consideration the importance of each employee’s work/life balance and a conducive workplace. Companies are taking actions to ensure that employees have a work environment that can motivate them to work and contribute to the business. We are seeing more innovative set ups in the work place, such as an abundance of couches, quiet areas, and expansive pantries that maximize interactions and exchange of innovative ideas. Many companies are also allowing flexible schedules that places significant trust on employees to do work “whenever, wherever”, on the notion that this increases employee motivation and productivity.

Increased focus on labor regulations  

Governments around the globe have introduced labor regulations that are intended to ensure fair employment practices, equal opportunities and diversity of the workforce, among others. While this achieves a good outcome in the long run, it also means that labor regulations may be changing at a more frequent pace than before. The impact of this trend is that, HR needs to be cognizant of the changes and ensure that the company is compliant.

Focus on Strict Ethical Requirements and Cultural Change

In the past few years, because of corporate scandals and unethical business practices, such as bribery and corruption, there is an increased requirement for HR leaders to inculcate ethics and policies within the company and ensure adherence.

Automation of HR Processes

As technology continues to advance, and software becomes more powerful, many HR functions can now be automated. From the recruitment processes - interviewing, onboarding and orientation, to employee management and retention, to termination or retirement, almost every HR function can be automated and streamlined for efficiency.

Diversity

This emerging HR trend relates to a worldwide cultural and geo-political shift: the demographic of companies is trending towards greater diversity and inclusiveness. Many studies have shown that diversity enables a wider range of ideas and innovation. In a competitive business environment, having an edge in innovation goes a long way to ensuring success of the business.

Increase of Minimum Wage and Dealing with Pay Gap

Many countries have now introduced minimum wage, or are increasing the minimum salaries for their workforce, to reflect economic shifts and inflation. We expect this trend to remain a focus area in 2017 and beyond.

Conclusion

Despite technology advancement, investment in human resources continues to be a priority for companies that are willing to recruit and retain the best talents. Ultimately, it takes a human talent to code software, to engineer a great product and to deliver an excellent service. Technology and tools are simply enablers to help human talents achieve greatness. Therefore, it is important the HR leaders are aware of these emerging HR trends in attracting, developing and retaining their talents. 

This blog entry is by Blueback Global, who will be exhibiting at the 2017 Global Expansion Summit. This blog was originally published here.

HOW-TO: LEAN GLOBAL EXPANSION

Lean startup is the recognised standard methodology for creating, managing, and growing startups more quickly. The Lean concept was initially introduced by manufacturing companies with an aim to help maximize customer value while minimizing waste. However, the Lean concept can be used by businesses of all types. The Lean startup concept was first popularized by Eric Ries in his book, The Lean Startup, published in 2011. You can learn a lot more about the methodology in Eric Ries’ book.

The core goals of the Lean startup approach when applied to international expansion, are to reduce risks and avoid large amounts of initial funding and expensive product launches. To achieve this goal, the concept promotes an approach where companies develop products quickly and make small, quick adjustments based on their tests. This is especially important for international expansion. Many progressive companies are no longer making large upfront investments in infrastructure and personnel to support a new product launch with massive or unrealistic expectations because the risk of failure is high if customer demand does not materialize. We are going to show you how to take the Lean business approach and apply it to global expansion, promoting the idea that you can also apply its tenets to global expansion. This article will discuss the most common ways companies reduce their risks and the costs of global expansion.

The principles of the Lean startup—experimenting with the product on the market, adapting strategies, and starting small, while learning from the market—have all provided a competitive edge for expanding businesses. Expansion failures are numerous, and while the underlying reasons vary, the most common explanations fall into the following three categories:

1. “The market wasn’t there”—there was no customer demand (yet) for the product.

2. “Our strategy was wrong”—there was a market, but we were unable to be competitive and capture a market share.

3. “We lacked the execution capability”—we did not have the right people or the right capabilities to achieve our goals.

The Lean startup methodology can help to mitigate the risks involved in the first two types of failures and help to recognize the third failure early on.

 

Test the Market

Companies expand into new markets for many different reasons. Some have expansion goals from the early stages of their business, while others expand out of necessity to stay competitive, or because customers pull them into a new market. Whatever the reason, new markets need to be chosen through careful and thoughtful consideration.

One of the key principles of Lean startup is market testing your product early and often. When you are expanding into a new market you probably already have a product; however, you will still likely need to test the market, which often includes adapting your product(s) and marketing to the new market.

One way startups going through the top accelerators throughout world are being taught to test products, marketing, and other ‘unknowns’ is using a testing methodology called Empathy Interviews, which is a part of the Lean Design and Lean Startup approach. The goal is to identify all of the unknowns prior to your expansion and collect as much data as possible to help you make better decisions before you spend time and money. The Empathy Interview process and a guide to using this research approach is outlined in Globig’s Expansion Planner Software, which you can access for free.

Often your product will need to be adapted somewhat to be successful, this is called ‘localization’, and you can learn more about product localization through the Globig Knowledge Base. Product localization can include things such as language, cultural, and legal localization. In markets with a very different culture from your own, product adjustments may be significant.

Keep in mind, many countries are not forgiving about mistakes, so it is better to have done your research and made initial adjustments before you enter the new market. Those adjustments are what you should be testing prior to, during your launch, and throughout your engagement. The faster you test your product and marketing strategies and make further adjustments, the more successful you will be in your new market.

The best way to enter a new, foreign market is with a light footprint. Some of the best ways to go abroad with a light footprint including testing before you go, considering alternative business models, working with a Professional Employer Organization, working out of a co-working space, and using a virtual office and phone number. Each of these is discussed below.

 

Consider Alternative Business Models

One of the cheapest and fastest ways to expand into a new, foreign market is to consider alternative business models. It is highly unlikely that creating an entity is the best initial option for most companies. There are a number of other options that do not include the time and money commitment that entity creation entails. One common way many small and medium sized businesses enter a new market is through ecommerce on their own website. Although this model does require significant logistical strategy and maybe some legal adjustments, you don’t necessarily need to send or hire employees overseas and open up shop.

Other options include hiring sales representatives, setting up distributorships, licensing your product (or service), and franchising your business abroad.

 

Work with a Professional Employer Organization

Working with a Professional Employer Organization (PEO) firm is another good option to enter a new market with a light footprint. PEO firms offer HR management and benefits services and a variety of employee management services, including employee benefits, payroll and workers' compensation, recruiting, risk/safety management, and training and development. When you work with a PEO firm you essentially create a co-employment model, under which the PEO becomes the employer of record and you retain control of your employees’ day-to-day activities.

Working with a PEO firm is very common and highly advantageous to SMBs during their initial expansion abroad. You can work with a PEO firm to send your employees abroad or to hire local employees. The biggest advantage to working with a PEO firm is in the sharing of legal responsibilities, meaning you will not face the threat, impact of, and difficulty with compliance with foreign laws and regulations alone. A good PEO firm will help you stay within the confines of the law. Furthermore, because PEO firms have so many “employees,” they have access to large networks, which often means more access to and lower costs for employee benefits, such as group insurance. For this reason, some companies, particularly small companies, work with PEO firms even within their home country.

 

Work Out of a Co-working Space

Often, during their initial expansion, companies send only a single or a few employees abroad. Rather than setting up an office of their own, many of these companies will start out working from a co-working space. A co-working space is ideal because it has everything you need to get started with your business. Most co-working spaces rent desks or small dedicated office space, which include the use of conference rooms, phones, printers, Internet, etc. Co-working spaces also offer great opportunities to network with other businesses and entrepreneurs. Some companies even have their employees work from home to help keep costs down.

 

Utilize a Virtual Address and Phone Number

A virtual office is a great way to get mail and phone messages abroad without being physically present at that location. A virtual office provides communication services, including phone and address, to individuals and companies without the expense of a physical office. Most virtual offices include mail collection, generally a shared receptionist who signs for and accepts letters and packages, scanning and storage, and disposal services. Furthermore, many virtual offices offer phones services that include a live receptionist, an automated answering system, or call forwarding services. Virtual offices are popping up worldwide.

Many different types of companies use virtual offices. Online sellers who sell through their own website and sellers who use an ecommerce site, like Amazon or eBay, are often encouraged or even required by law (or the ecommerce site) to provide their buyers with a local address for returns and exchanges. Startups, individuals, and SMBs often use a virtual office when they don’t have the budget or need for a physical office. You can use a virtual office even if you do not have a local entity or as your registered address for your local entity. In fact, many companies use a virtual office abroad so they have the appearance of being a local company.

With international expansion, the risks and cost of failure are high, so it is important to get it right. Furthermore, because some other countries aren’t forgiving with failure, you need to get it right the first time. You can help to reduce the risks of failure by executing a well thought-out expansion strategy and you can help to alleviate the costs of a failure by employing a Lean expansion strategy. The tips above should be used to help you to create a Lean expansion strategy.

This article was originally published here.

Globig is partnering with the Global Expansion Summit in 2017. Book now to request a meeting.

More than 500 Global Tech Firms Actively Planning Expansion into the UK Market

The new wave of inward investment is to be revealed at Global Expansion Summit

A survey by inward investment specialists Breeze Strategy, ahead of the annual Global Expansion Summit which takes place next month in London, reveals that more than 500 global technology firms are actively planning to expand into the UK.

Breeze Strategy monitors the global expansion plans of businesses around the world and gathers intelligence for clients on identifying the next wave of inward investors who are in the process of setting up a UK presence.

Highlights of the research include:

- More than 500 first-time inward investors are planning to expand into the UK

- Between 15 and 20 firms each month confirm they are planning their first UK operation

- Almost 200 firms have started to plan a UK entry since last June’s Brexit vote

- More than half of the firms tracked are from the United States; India provides the second largest source followed by Australia, Canada and France.

Top Source markets:

1. United States (53%)

2. India (9%)

3. Australia (8%)

4. Canada (8%)

5. France (4%)

- Just over half of the businesses are in the software sector (with significant numbers involved in data analytics and internet of Things); while 1 in 6 is in Business Services (mostly related to online retail or B2B services).

Top Sectors:

1. Software/IT (51%)

2. Business Services (16%)

3. Life Sciences (8%)

4. Advanced Manufacturing (8%)

5. Financial Services (5%)

Announcements since last June’s EU referendum by Apple, Facebook, LinkedIn and Google have committed millions of pounds of new investment and thousands of tech jobs for London. Last week, Amazon announced the creation of an R&D hub in Cambridge for its drone research that will house around 500 researchers.

Adam Breeze, the leading inward investment consultant who advises governments and businesses will be presenting his research at the Global Expansion Summit (www.gxpsummit.com) which takes place in London on 18-20 June. He said:

“While the tech giants like Google and Apple get the headlines, it’s the smaller fast-growing globally ambitious firms which are going under the radar. Fuelled by venture capital, these startups may not be household names, but they are the next big things and they are choosing to expand into the UK.”

“We track company moves in real time across the world and there is certainly no detectable decline in the attractiveness of the UK as a business location in the last year. There was a slight pause in the weeks following the Brexit vote, but in the last 9 months, the interest in establishing a UK operation is as high as it was at any stage ion the last 5 years.”

Fernando Faria, Founder and MD of the Global Expansion Summit, notes the EU referendum has not changed expansion trends:

“These findings emphasise the UK’s attractiveness to business is still strong and won’t go away anytime soon. Many companies have been reconsidering their European footprint since the EU referendum, but most realise the UK’s differentials aren’t that easy to replicate. This is especially true for American companies. I am looking forward to seeing hundreds of Heads of International at our annual event next month”, says Fernando Faria, Managing Director of the Global Expansion Summit.”

- ends -

Notes:

Breeze Strategy is the inward investment specialist based in Manchester. Founder Adam Breeze has helped hundreds of companies to establish new facilities around the world and has advised national government agencies and local inward investment teams for more than twenty five years. Its client list includes BMW, Pfizer and Marks & Spencer, as well as UK Department for International Trade, Invest in Ontario, and inward investment teams in Berlin, Bavaria, Stockholm, London, Manchester and most UK cities.

Global Expansion Summit is hosted in partnership with London & Partners, and brings together 400+ C-Suite and 50+ Heads of International Expansion, from 700+ companies and 62 countries to discuss international & cross-border business strategy. The next Global Expansion Summit will be held at the InterContinental O2 London from 18-20 June 2017.

Saxony-Anhalt: State-of-the-Art Logistics and Transport HUB in Central Europe

Multi-modal solutions for the mobility of the future

Saxony-Anhalt is situated in the heart of Germany and in the centre of the European economic area. It is a place where the distances to international markets and customers are short. Saxony-Anhalt is therefore a key transport and logistics hub between the east and west. Its closely interfaced network of road, rail, water and air links is unique.

Its transport network consists of more than 11,000 kilometres of modern roads, with links to the pan-European A2, A9, A14, A38 and A143 motorways.

The region is home to some 600 kilometres of inland waterways, including the river Elbe or the Magdeburg waterways intersection, which connect with 18 ports and shipment terminals. The inland ports of Magdeburg, Aken and Dessau-Rosslau are important inland hubs for the seaports of Wilhelmshaven, Bremerhaven, Hamburg, Lübeck and Rostock.

Around 3,100 kilometres of railway lines create one of the highest density railway networks in the world. By 2018, the current marshalling yard in Halle/Saale will be converted into one of the most modern railway facilities in Europe.

Leipzig/Halle airport is the second biggest airport for freight in Germany, and is in the top 10 of European freight airports. The parallel take-off and landing runway system, with each runway 3,600 metres in length, enables the world's biggest aircraft – the Airbus A 380 and the Antonov 225 – to take off and to land.

By 2030, the German federal government and the federal state of Saxony-Anhalt want to invest another two billion Euros in a modern, intelligent and environmentally-friendly transport infrastructure.

In recent years, leading retail chains and their distribution businesses have chosen to make the federal state their home. These include EDEKA, Ernstings Family, Hermes Fulfilment (Otto Group), Kaufland, Lidl, Netto, REWE, Rossmann and Mobis Parts Europe, a supply and distribution centre for automotive components of Hyundai and Kia.

The leading logistics and transport companies who have chosen to locate in Saxony-Anhalt include DHL and the Deutsche Post, Dachser, Schenker, Hellmann, Finsterwalder, Hoyer and the Nagel Group.

Saxony-Anhalt is also a centre for research into modern logistics processes and systems. For example, the Otto von Guericke University Magdeburg is home to the Institute of Logistics and Material Handling Systems. The Martin Luther University of Halle-Wittenberg has a chair for production and logistics. The four universities of applied sciences in the federal state offer courses which cover the topics of logistics management, the logistics business and infrastructure as well as logistics systems and networks.

Saxony-Anhalt is able to offer sectors which have considerable market potential for manufacturers and shipping and logistics companies.

Here you will simply achieve more. Set up your business in Saxony-Anhalt.

Saxony-Anhalt will be exhibiting at the Global Expansion Summit in 2017.

The top 5 Challenges for Companies Expanding in Emerging Markets

By Melissa Frakman, Senior Director India and South Asia Practice, Albright Stonebridge Group

1. Cultivating the right partnersIt's never just about aligning with the biggest name. In a new market, no matter how aggressive your growth targets, it's worth taking the time to identify--and get to know--potential partners until you find those which share your vision, core business values, and metrics of success.

2. Mitigating contextual risk: Too often, expanding global businesses focus exclusively on product-market fit and execution. Companies unequivocally need to evaluate, understand, and manage risks specific to other factors of the new potential market. On the ground intelligence and trusted insights on local government priorities, regional political issues, macroeconomic challenges, civil society/NGO engagement, and the media landscape can help a business avoid costly mistakes when expanding into a new market.

3. Localizing product without losing focus: For both enterprise and consumer businesses, it's imperative to tailor the offering to local tastes and needs. It’s equally important to not chase every new "shiny object" in a market, which weighs on both resources and bandwidth. Companies often find it challenging to strike a balance between these two forces when entering a new market, especially when there is an exciting open field.

4. Recruiting and retaining the best team: Finding the right talent is hard, but it's even harder in an emerging market where you're building a team from scratch within an unfamiliar business culture. Striking the balance between leading from HQ or empowering local teams is, for example, part of this critical task.

5. Avoiding short-termism: International growth is challenging in highly complex developing economies particularly because of a lack of predictability and transparency. Investors and companies face constant challenges in sticking to their vision in a new market in the face of unexpected--sometimes costly--obstacles. Frequently, it's worth weathering through the frustrating bumps for the long-term potential and scale of a new dynamic market.

Melissa Frakman will be speaking at the Global Expansion Summit in 2017.

FrankfurtRheinMain – Your Fintech Hub in Germany

The FrankfurtRheinMain region in the heart of Germany is becoming the fastest-growing fintech hub in Germany. According to recent studies, the fintech sector in the region grew by 45 %, more than twice as much as the average nationwide growth in this sector (22 %).1 With close to 80 fintech startups, the greater Frankfurt region is quickly catching up with Berlin, which has roughly the same concentration of fintech companies. The FrankfurtRheinMain region attracts fintech companies as a result of its unique mix of the traditional banking sector and because it has the highest concentration of IT companies in Germany.

While there are more than 260 banks headquartered in Frankfurt and its surroundings, the city is also the only financial centre worldwide with two central banks – the European and the German Central Bank. With about 60,000 employees in Frankfurt and more than 530,000 employees in the metropolitan area in the banking sector, the financial sector is one of the biggest employers in the region.

What is also remarkable is the presence of a large IT cluster around the city of Darmstadt – located only about 30 minutes’ drive from FrankfurtFrankfurtRheinMain boasts a perfect technical infrastructure and the world’s leading Internet exchange point – the DE-CIX with > 5.1 terabits/sec peak traffic (DE-CIX). The region is home to Germany’s highest density of IT companies, offering a network of software development, IT consultant, system integration and IT services specialists as well as the highest number of network providers worldwide (600+ participants at the peering platform). Various centres of excellence in IT business solutions & IT security and a highly qualified workforce make FrankfurtRheinMain the perfect destination for IT companies worldwide.

Fintech companies benefit from the strong presence of the IT and finance sectors in FrankfurtRheinMain and the availability of a highly qualified and motivated international workforce in the region. Furthermore, the fintech sector is also supported by the local government, which has started initiatives such as “Between the towers – FinTechCity Frankfurt” – a network dedicated to supporting start-ups and to building a strong fintech ecosystem in the region.

FrankfurtRheinMain is the ideal fintech hub due to its proximity to customers and the easy access to innovative networks like the Rhine Main Neckar Software Cluster. The city of Frankfurt am Main is leading the way internationally by setting up the “House of Finance” at the Johann Wolfgang Goethe University, an interdisciplinary research and teaching institute for law and economics.

The unique combination of the world’s largest Internet exchange, continental Europe’s financial centre, strict data security policies, political stability and economic potential make the FrankfurtRheinMain region the perfect destination for the fintech sector. The government-funded investment promotion agency FrankfurtRheinMain GmbH International Marketing of the Region offers complimentary support to companies planning to expand their business activities in the greater Frankfurt region.

Get in touch with us and find out how you can become a part of it!