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ALEX FORD

VP Operations & Marketing, Encompass

SPEAKER IN 2017 / GLOBAL EXPANSION STRATEGIES

 

In a journey that has taken her from Sydney to Scotland, Alex has worked with Encompass Corporation since the company was founded in 2012. 

Alex re-located to Glasgow in 2015 when Encompass launched in the UK and played a key role in the establishment of the UK operation. With a pivot or two under her belt along the way, Alex has seen Encompass become a leading provider of KYC software for automating AML/CTF compliance in professional and financial services. 

As Vice President of Operations and Marketing, Alex brings customer focus, strategic thinking and innovation to the business. In addition to overseeing the UK operation from the head office in Glasgow, she leads the marketing, customer success and product teams. 

Previously, Alex was Marketing and Innovation Manager for the Institute of Executive Coaching and Leadership in Sydney and Hong Kong, and prior to that marketed software company The Distillery. She holds degrees in Japanese and Marketing, as well as Digital Marketing qualifications from ADMA and Product Marketing from UC Berkeley. 

When she is not engrossed in all things Encompass, Alex is exploring Scotland, serves as a Director in her family’s Wholesale Coffee Distributorship business (despite letting down the Aussie stereo type and actually being tea-devotee!) and practices yoga. 

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