Investing in Innovation
This high energy session will explore innovation in the context of global expansion. Companies of all sizes are recognising the need to innovate and bring innovation to market successfully, but how is it done in multiple and diverse markets? We will present a series of global innovation experts and start-up success stories exploring the challenges and lessons learnt from their global expansion journey, the different approaches to innovation and subsequent impact on internationalisation. From discussion on investments in traditional R&D; to exploring opportunities with open innovation and concepts of “intrapreneurship”, strategic partnerships or the role of venture capital, delegates will have an insight into innovation driven global expansion. What are the considerations such as IP, organisational culture and customer insight when building a global innovation strategy?
